Some encounters begin with a handshake at a trade show, thousands of miles from home, and end over coffee in the farmyard. That is exactly the story we have shared with Miller Hatcheries.
From Atlanta to Surzur
It all started in January 2026 at IPPE in Atlanta, the poultry industry's largest global gathering. Among the thousands of visitors, a family of Canadian breeders stopped at our stand. We clicked immediately: the same demands on genetics, the same commitment to selection work, the same way of talking about the birds.
This spring, we travelled to meet them at home in Alberta, to discover their production facilities and compare our methods. That visit confirmed what the trade show had hinted at.
They came to see for themselves, as a family
In the second half of August, they made the return journey — and not alone: the whole family had made the trip. A full day spent in the pens, talking breeds, selection, farm management and international logistics. Perhaps that is the surest sign of a partnership off to a good start: you do not simply visit a company, you meet the people who bring it to life.
A partnership, and real projects
The partnership is now in place. Operations will begin in early 2027, with ambitious development prospects for the years that follow.
Miller Hatcheries thus becomes our partner for Canada. You can already find them on our reseller map, alongside all our partners around the world.
What comes next
This meeting is part of a wider momentum: since 2025, Elsanor has been attending the industry's major events to showcase its expertise and build lasting partnerships.
- September 2026 — SPACE, Rennes (France)
- October 2026 — VIV Africa, Kigali (Rwanda)
- November 2026 — SELAB, Abidjan (Ivory Coast)
- January 2027 — back to IPPE in Atlanta (USA), where it all began
The full calendar is available on our trade shows page.
Would you like to talk to us, at a trade show or elsewhere? Our frequently asked questions are online, and our team can be reached on +33 2 97 67 61 54.